Rocket Group — Full-Funnel Buildout & Brand Launch
01 — Project details
Rocket Group needed to launch from the ground up — with no brand presence, no client funnels, and no automated systems in place.
The goal was to establish a high-performance marketing brand capable of generating consistent real estate leads through a fully automated, measurable, and scalable funnel.
02 — Creative process
Brand Identity Creation: Designed the Rocket Group brand — logo, colors, tone, and identity representing energy, innovation, and performance.
Social Media Development: Launched and managed Rocket Group’s Instagram, LinkedIn, and Facebook pages to build brand awareness and credibility.
Content Strategy: Developed branded posts, carousels, and ad creatives to showcase expertise, client results, and service offerings.
Lead Generation: Launched Google and Meta Ads targeting real estate professionals looking for marketing support.
Landing Pages: Built high-converting landing pages for inquiries and onboarding.
CRM Implementation: Set up GoHighLevel CRM for unified lead tracking, client communication, and campaign management.
Automation Workflows: Created end-to-end automation — email + SMS follow-ups, appointment scheduling, and retention workflows.
Analytics & Dashboards: Built performance dashboards to track CPL, conversion rates, and campaign ROI.
Rocket Group Brand Identity
Rocket Group’s visual identity was designed to convey strength, precision, and leadership.
The clean black-and-white palette reflects professionalism and clarity, while the bold typography and geometric letterforms symbolize momentum and confidence.
The minimal design approach ensures the brand stands out across digital and print, aligning with Rocket Group’s position as a high-performance marketing agency and leader in preconstruction.
Rocket Group Website Design
The Rocket Group website was designed to reflect a modern, high-performance real estate brand.
Built on a clean black-and-white aesthetic, the site emphasizes clarity, trust, and sophistication, aligning perfectly with Rocket Group’s identity as a leader in pre-construction marketing.
From the hero messaging to the funnel structure, every element was crafted to deliver a premium user experience — showcasing developments, generating qualified leads, and positioning the brand as an authority in the GTA market.
Rocket Group Lead Generation
Rocket Group’s lead generation system was built to drive consistent, high-quality real estate inquiries through a fully automated marketing funnel.
I developed and managed multi-channel campaigns across Google and Meta Ads, designed to capture buyers and investors actively searching for pre-construction opportunities.
Each campaign was supported by custom landing pages, CRM integrations, and automated follow-up workflows, ensuring fast response times and higher conversion rates.
The result was a scalable, data-driven system that generated over 20,000 qualified leads in one year while reducing cost per lead and improving lead-to-appointment efficiency.
