RE/MAX Millennium — Luxury Hiring & Branding Campaign

01 — Project details

RE/MAX Millennium wanted to elevate its brand perception and stand out in a crowded brokerage market. Competing firms were running generic “We’re hiring” ads that blended together. The goal was to build a luxury brand identity that communicated exclusivity, mentorship, and premium value — while recruiting experienced agents aligned with that image.

02 — Strategy

1. Developed a premium ad concept that focused on lifestyle, prestige, and success rather than just commission splits.

2. Launched Meta Ads + Google Search campaigns targeting experienced agents in the GTA using aspirational creative and copy.

3. Produced branded visuals emphasizing the brokerage’s luxury positioning, modern office spaces, and leadership culture.

4.  Optimized the application journey with clear value messaging, minimal friction, and integrated lead routing to instantly reach management teams

5. Integrated CRM automation to instantly follow up with qualified applicants via SMS and email.

03 — Results

• 20+  Qualified Agents onboarded over 2 month campaign

• ↓ 41% reduction in CPL within 45 days

• ↑ 2.7× increase in qualified agent applications

• Boosted brand engagement across Meta Ads by 160%

• Established a distinct luxury brand identity used in future Millennium campaigns

• Created a reusable “Luxury Recruitment Funnel” used across multiple RE/MAX divisions